I talk about how I was taking a digitalmareketer.com course to learn about marketing.

When Ryan Deiss talked about the “Statement of Value”, there wasn’t a single group of Mailchimp customers that I though we enabled a better experience for.

From that moment forward, I focused entirely on doing things Mailchimp WASN’T doing, which led us to GetEmails, which has evolved into the current-day Retention.com.

More info on WIP #12: The Moment I Realized My Last Startup Was Stuck Forever