#startups #venturecapital #businessadvice
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Many entrepreneurs I’ve come across have the impressions that venture capitalists are in the business of taking risks. Simply put, that is not true.

Venture capital firms are in the business of mitigating risk relative to reward. The money a VC invests into a business is never the first money into the business – that’s founder then friends and family money.

Venture capitalists get involved after the team and mission of the startup have been established – in the Seed and Series A, Series B and Series C stages, and at each of those stages the business has been considerably de-risked from subsequent stages.

Ultimately, if you’re looking to approach a venture capitalists to raise money for your startup, it’s important to understand that they’re looking to invest in opportunities that are primed to press on the gas, not ventures with a fanciful idea and a prayer of knocking it out of the park.

As always, watch the video and feel free to reach out with any questions. Leave a comment or contact me.

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For a deeper dive into and other legal issues vital to the success of your deals and your business, visit me at:
http://www.cenkuslaw.com

Just starting up? Check this out for my advice on startup success: http://www.thestartupshepherd.com.

You can also reach me at:

https://www.linkedin.com/in/brettcenkus

http://www.cenkuslaw.com

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About me:

My 20+ years of experience in business finance, business law and entrepreneurship have led me to believe that numbers and logic are awesome tools, but understanding human nature and emotions is the first step to business success.

The Cenkus Law Firm provides services related to mergers & acquisitions, general business issues and startups, including founders’ agreements and fundraising. I also consult with entrepreneurs and have invested my own capital as an angel investor.

From 2010-2013 I served as Chief Legal Counsel of a publicly-traded international oilfield services company. From 2001 to 2006, I and a partner founded and built Paragon Residential Mortgage. Paragon was sold to Bridge Investments in 2006.

I hold a Juris Doctorate from Harvard Law School and a Bachelor of Arts degree in Economics from Messiah College in Grantham, Pennsylvania.

Now, I live in Austin, TX with my wife and two kids. I enjoy reading, running, classic movies, great food and wine and some great American football.

For my advice about startup success, check out www.thestartupshepherd.com.

Brett A. Cenkus is The Startup Shepherd™. He has 20+ years of experience in business finance, business law and entrepreneurship. Brett believes that numbers and logic are awesome tools, but understanding human nature and emotions is the first step to business success.

The Cenkus Law Firm provides services related to mergers & acquisitions, general business issues and startups, including founders’ agreements and fundraising. Brett also consults with entrepreneurs and invests his own capital as an angel investor.

From 2010-2013 he served as Chief Legal Counsel of a publicly-trade international oilfield services company. From 2001 to 2006 he and a partner founded and built Paragon Residential Mortgage. Paragon was sold to Bridge Investments in 2006.

Brett holds a Juris Doctorate from Harvard Law School and a Bachelor of Arts degree in Economics from Messiah College in Grantham, Pennsylvania.

Brett lives in Austin with his wife, Cathryn, and daughter, Elle. He enjoys reading, running, classic movies, great food and wine and NFL football.

You can also reach me at:

https://www.linkedin.com/in/brettcenkus
https://twitter.com/BrettCenkus

http://www.cenkuslaw.com

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