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WORKSHOP DETAILS: At least 75% of starting a business is a complete mystery; a vast unknown that unfolds in radically unexpected ways. True entrepreneurship has always been much more about stepping into this unknown than managing the known. Yet somewhere along the way, we became addicted to certainty. Data became our idol. Pretense became our reality. In this thought-provoking and soul-stirring keynote, Justin Foster challenges these conventional business norms by making the heretical claim that the secret to navigating uncertainty is Unfinishing – a philosophy that embraces never getting there, never being done. Unfinishing leverages the void to become perpetually innovative and relevant and understanding there are no limits, no “full potential.”

ABOUT JUSTIN: Driven by the belief that leadership begins in the heart, Justin Foster is the co-founder of the intrinsic branding firm Root + River as well as a speaker, writer, poet and mentor. Along a journey that began on a cattle ranch in eastern Oregon, Justin has spent two decades providing unconventional and often heretical brand strategy coaching to executives and founders of every sector and industry. In his coaching, writing and speaking, Justin seeks to inspire you to go inward, embrace the mystery and show the world who you truly are. Justin lives in Austin, TX with his partner and their son and also has two grown children and a grandson. He loves deep conversations, great coffee, good bourbon and real country music.

More info on The Art of Unfinishing: How to embrace chaos to grow, hire and fundraise