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YouTube pitches advertisers on streaming dominance, unskippable video ads
At Brandcast, the platform touted Nielsen figures that show YouTube has been the most-watched streaming platform in the U.S. for over a year.
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In videos and podcasts, Poilievre and Trudeau are eager to explain themselves — at length
Liberal MP Nathaniel Erskine-Smith jumped on the 'explainer' video trend with his piece on carbon pricing. (Lorenda Reddekopp/CBC) Videos like Erskine-Smith's weren't completely unheard of before ...
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Amazon Prime Video and Netflix are crashing TV’s ad-selling party
For the first time, Amazon Prime Video and Netflix will both be part of what has long been known as “TV Week,” also called the “upfronts.” It’s the official start of the ad-selling ...
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GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace
GSTV, née Gas Station TV, is one of many digital out-of-home (DOOH) ad platforms trying to win a larger share of ... people to actually watch ads when they’re on the go. GSTV runs video content with ...
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With YouTube Booming, Podcast Creators Get Camera-Ready
thanks to a down ad market and backpedaling from disenchanted tech investors. But many podcasts may not be fit to survive in a video-driven ecosystem. Narrative and documentary podcasts ...
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Google Pixel 8a video ad leaks weeks head of launch, as per tradition
A 30-second video ad for the Google Pixel 8a just hit YouTube. The ad doesn’t give away any info we didn’t already know, but it does confirm pretty much all the rumors are true. We expect the ...
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Ad Spending on Digital Video Expected To Grow 16% in 2024
“Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and ...
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Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall, According to IAB Video Ad Spend and Strategy Report
Digital Video Ad Revenue Projected to Reach $63B in 2024 NEW YORK, April 25, 2024 /PRNewswire/ -- Total digital video advertising spend, including Connected TV (CTV), social video, and online ...
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Ad of the Day: Tui’s action-packed, cinematic twist on airline safety videos
The fast-paced spot has given inflight safety films a Hollywood makeover, taking them from boring to dynamic and landing it our favorite ad today. Tui has reinvented bog standard flight safety ...
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Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
The data estimates, from Advertising Perceptions and Guideline, show digital video ad spend -- social media, connected TV, websites, and online video -- will have a 52% share with linear TV at 48%.
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India’s JioCinema offers Hollywood streaming for a penny a day to box out Netflix and Prime Video
JioCinema, the popular Indian on-demand video-streaming service ... both tiers offer identical features, including an ad-free experience, as well as the ability to stream in 4K and download ...
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‘Give me a break’: Chris Kenny rips into Labor’s new TV advert
Sky News host Chris Kenny has lampooned a new TV advert about the stage three tax cuts from the Albanese government. The Australian government released a new television advertisement spruiking the ...