Rachel Zoe, designer, editor, author, TV personality and entrepreneur, renowned for her effortless take on glamour, discusses the evolving needs of the consumer, how her brand is responding, and how she has seamlessly blended her commerce with her content. In a conversation with Hillary Kerr, friend of Rachel and co-founder of Who What Wear, Zoe discusses brand building lessons she has learned and how she is arming women with the tools to live their most empowered –– and stylish ––​ ​lives.

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More info on Rachel Zoe and Hillary Kerr | Adaptability in Fashion’s Changing Landscape | SXSW 2018