Texas’s thriving capital is world‐renowned for its bustling music scene, burgeoning tech industry and tasty food. But those are merely byproducts of a city that not only prizes innovation and openness but also free-spirited out-of-the-box thinking. Those factors, which make the city a desirable place to work and live, also helped Austin rank fifth in the Dell Future Ready Economies Model.

T Brand Studio created a destination site, graphics and articles on Dell-sponsored research and rankings of future-ready cities. The studio also produced a six-minute video featuring Austin, one of the ranked cities. The site will be updated with additional videos, an interactive data visualization and an article on cities outside the U.S. To see the full paid post, visit: http://nyti.ms/1UYfh1h

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T Brand Studio is the brand marketing unit of The New York Times. We create content and experiences that spark imaginations and influence the most influential audiences around the world. The news and editorial staffs of The New York Times had no role in this post’s preparation.

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